LORETechnology, Inc.

Loretta N. Ellison            

4475 E. Cavalry Drive, Gilbert, AZ 85287               Phone: 480.218.8558

loretta@loretechnology.com                                                                        www.loretechnology.com

CURRENT COURSE WORK:

Management of Clinical Information Technology Program (McIT) - Expected Completion Summer 2011,    

GatewayCommunity College

• Clinical/Practitioner Consulting Certificate
• Implementation Management Certificate

SUMMARY OF QUALIFICATIONS

Over 20 years in the financial services industry with a focus on technology driven businesses. Business oriented strategic manager with a demonstrated record of providing a key leadership role and delivering on critical business objectives. Strengths include business development, strategic planning, project management, consumer product marketing, and product delivery to the retail banking/brokerage market segments.

• Detailed oriented Business Analyst with strong business operations background
• Both Bank and Brokerage acquisition and conversion expertise, e.g. Norwest, First Interstate, & Crocker, Charles Schwab & CyberTrader, Wells Fargo & Wachovia
• Launched a Fee Collection and Invoicing product for the Investment Advisor segment of a large Brokerage company
• Implemented a Siebel Client Relationship Management (CRM) product, integrating legacy banking and asset management information
• Developed a Web site for a New York based Wealth Management firm
• Developed Web based portfolio tracking and customization features for a large brokerage firm
• Introduced 4th generation PC based ATM technology
• Developed enhanced ATM products and services including statements, stamps, credit card offers, access to investment products and an ATM bill payment service
• Directed rollout of over 600 ATMs to offsite locations with primary emphasis on retail supermarket locations
• Improved profitability of existing financial services products by identifying repositioning and re-pricing opportunities
• Directed activities to develop a joint ATM venture with the HongKongBank Global ATM network
• Strategic planner in new and emerging consumer card technologies.  Designed and implemented an Employee Smartcard Pilot

PROFESSIONAL EXPERIENCE (Consulting)

      LORETechnology, Inc ,  

      American Canyon, California  

      President                                         1996    - present                                     

• Management consultant specializing in Brokerage Systems, Web Product Development, Electronic Payment Systems, Automated Teller Machines, Smartcards, On-line Investments, Mergers and Acquisitions, and Electronic Fund Transfer product and Service Delivery.

• Provides strategic planning, electronic product design, operations management, product development, ATM hardware selection, project management services, and HTML/JavaScript WEB page development.
• Business Analyst and Project Manager versed in standard project methodology and documentation standards.

Technical Program Manager – Global Investing Project

March 2010 – January 2011

Coordinated technical deliverables and interdependencies across the Global Investing Program.    Managed program’s technical strategy and facilitated technical issue and risk resolution and/or escalation across program.   Directed and supported technical project leads; primary interface for Lead Technical Managers and Lead TPMs at the project level.  Ensured technical alignment of projects with program’s technical strategy and coordinated technical resource allocation across program.

Business Implementation Manager (BIM) - OCC Symbology Conversion                        August 2009 - March 2010

Managed the implementation of multiple internal customer service representative facing application to support the industry-wide OCC Symbology conversion.  The OCC’s Symbology project overhauled the existing method of identifying exchange-listed options contracts by reducing the current ticker limitations of the prior symbol. This project eliminated OPRA codes and replaced them with a new Symbology.  As BIM I managed the training and rollout of the new Symbology to over 12K reps and operational areas.  Additionally, as a technical PM I supported the lead Project Manager during the planning for multiple conversion weekends.

Merger Project Manager for Foreign Exchange (Wells Fargo/Wachovia Merger) –        April 2009 - August 2009

Coordinated efforts between the FX/ITM Customer Conversion Project Manager and the various Foreign Exchange BA teams, to ensure all Customer Conversion tasks are completed according to Enterprise Project Management standards. Collected and analyzed data to determine and communicate potential customer and interdepartmental impacts.  Met with business stakeholders to ensure their understanding of the conversion process and document potential impacts. Coordinated the efforts of all the FX work streams, including FX Cash, Complex Products, and Retail FX.  Planned and liaised with technology teams for data conversion and validation. Created and maintained conversion task lists, assigning appropriate team members to complete. Ensuring all BA Teams and Business Stakeholders were kept informed of customer conversion statuses.

Technical Project Manager for the Portfolio Margin Project  June 2008   - December 2008

Developed project plans, conducted analysis, wrote use cases, created and maintained a detailed project budget. Organized and led weekly project meetings, tracked project status, managed issues lists and provided senior management reporting. Implemented the Len Bole RBM40 risk based margin software, including interfaces to mainframe legacy applications and external interfaces to the OCC.

CyberTrader Conversion   July 2007 – February 2008

Business Analyst and project manager for the conversion of $1.3 billion in assets and 8000 client accounts for the CyberTrader conversion.  The work involved moving all trading, clearing and custodial services to Schwab from CyberTrader and Pension.  To accomplish this, three (3) days of dual posting of trades took place, plus the conversion of a positions, balances, and transactions over a weekend.  This project required extensive data collection across several diverse business areas at multiple geographic locations. I was responsible for the business requirements analysis and software specifications documentation using standard rational templates.  In addition, I provided weekly senior management status reporting, budget management, testing coordination and implementation management.

Trading Services Order Management Website July 2006 - June 2007

Business analyst and project manager for development of a website to query and manage trade orders for a large brokerage firm.  Lead business analyst responsible for requirements documentation, use cases, project plans, project resource allocation, and finances from conception to implementation.

Fee Collection and Invoice Project for Schwab’s independent Investment Advisors                   2005 – 2006

Released a set of integrated applications that provided analysis of accounts that Schwab referred to their independent advisors and provided a method to audit fees and invoice advisors on a fee sharing basis for these accounts.  As business manager, I developed the business case justification including vision document.  After obtaining project approval wrote business modeling documents, business requirements and co-authored in-depth use cases.  Managed budget and acted as liaison to the information technology group.

Investment Advisor’s Performance Analysis Application   2005 – 2006

Provided a web based method of gathering information from independent investment advisors in the Schwab Advisor Network and used statistical methods to determine if each advisor’s investment performance was within a range of the performance of the overall market.  Worked with a number of internal business groups, external investment advisors, and industry experts to gather data and develop a statistical way to evaluate advisor performance.  Wrote a set of business requirement documents that included complex statistical formulas, web interfaces designs, and detailed batch reports.

Siebel Client Relationship Management Project  2002 - 2005                                            

Launched a Siebel client relationship management (CRM) product for U.S. Trust, aNew Yorkbased Wealth Management firm.  This extensive two year project was launched with the primary goal of supporting prospect management at U.S. Trust.  The release provided a centralized database of client’s information and the ability to track suspect and prospects through the sales life cycle, pipeline reporting, and provided views of client relationships and financial accounts.  Provide detailed requirements and specification to onshore and offshore development teams.

U.S Trust Website Re-design                                           2001 - 2002

Launched a re-designed private web site for U.S. Trust, which included consolidated balances, unrealized gain/loss reporting, transaction history, and asset allocation views.  Worked with Razor fish, a web design agency to develop a new look and feel for the U.S. Trust site, conducted client usability labs, and coordinated interfaces to Schwab and to the U.S. Trust legacy systems.  Performed analysis, wrote requirements, and managed testing efforts.

NorWest/WellsFargo Merger                                           1999 – 2001

Project manager for the telecommunication and ATM conversion at branch sites across multiple states.

Schwab Portfolio Performance Project                           1998 - 1999

Launched the Portfolio Performance and Realized Gain/Loss pages on the Charles Schwab private site.  These pages assisted customers by providing them with a method to determine the unrealized/realized gain or loss of their investment at a single glance.  Customers were provided with a view of the total cost and the percentage gain/loss for stocks, mutual funds, and debt instruments.  Worked with marketing and in the lab with customers to gather data, design, document requirements, manage testing, installation and customer communications.

Schwab Customer Center Home Page Customization      1997   1998

Launched the “Accounts Overview” pages on the Charles Schwab private site.  This overview page provided on-line investors with a snapshot of the markets and their account information, including holds and order status.  Customers were given an option to customize their view based on what information was most important to them.  The project involved extensive usability lab work and requirements documentation for both the systems technology group and for the external web design team.

Wells Fargo Datacenter Migration                                    1996 - 1997

Project manager for migration of the wholesale bank’s data centers fromEl MonteandSacramentotoPhoenix.

First Interstate Merger                                          April 1996 – October 1996

As a project manager working for the Star System shared network, I managed the conversion for the Wells Fargo/First Interstate merger.  Conducted detail analysis of merger impacts, developed project plans, managed external vendors and scheduled merger activities.

PROFESSIONAL EXPERIENCE (Full-time)

Wells Fargo Bank, San Francisco, California

Vice President & Division Manager Electronic Banking Division       1993 - 1995

• Business manager for the ATM Division with revenues of $40M annually and 110 employees.
• Directed strategy, development and implementation of Well Fargo's proprietary ATM, Shared Network, and Debit Card products and Services.
• Managed market development, merchandising, operations, training, installations, vendor management, and system development

Vice President and Manager Strategic Planning and Technology Express Banking Division 1989 - 1993

• Responsible for the strategic Systems Planning for the 5th largest ATM Network in theU.S.
• Directed activities of a staff of ten project managers whose primary function was to specify, test, and implement all ATM, Point of Sale, and related Electronic Banking Applications.
• Evaluated new systems and technologies from conception then installed them while maintaining high ATM availability standards.

Assistant Vice President and Systems Application Manager Credit Card Division                 1987 - 1989

• Manager of the Credit Card Customer Service and Credit Card Interchange applications.  Supervisor of a staff of 12 application developers.
• Responsible for project planning, staff assignments, performance reviews, user coordination and project tracking. Major projects included implementation of a $1.4M on-line collection system including an AUTODIAL interface used to automatically contact customers, a new technology at the time.

Project Manager Credit Card Division                                   1985 - 1987

• Reporting to Systems Group Manager, Credit Card Systems Development District. Provided technical leadership to a staff of six programmers in the development of large-scale IBM on-line computer systems. Work consisted of business liaison, application design, analysis, coordination, and implementation.
• Managed application conversions for the Crocker Bank Merger.

Safeway Stores, Oakland, California               1980 - 1982

• Programmer Analyst – System developer for distributed systems supporting manufacturing facilities, e.g. bakery, cheese, etc.

EDUCATION

 University of Denver, Denver, Colorado

• BA Mathematics

Golden Gate University, San Francisco, CA                      

• Graduate Study, Telecommunications Management

 University of Virginia, Charlottesville, Virginia

• McIntireSchoolofBusinessGraduateSchoolof Bank Management

PROFESSIONAL AFFILIATIONS

• STAR System Inc.(A 1^st Data Company)          
• CIRRUS & PLUS Networks Operating Groups                                          
• Visa Technical Advisor Board                          
• Accredited Standards Committee X9A
• Healthcare Information and Management Systems Society (HIMSS)