FOR
IMMEDIATE RELEASE
LORE Technology & Charles Schwab move forward with Portfolio
Management
The
crucial question everyone has about their portfolio is "How am I
doing?" The answer to that question just got a little simpler with the
beta launch of Schwab's first version of Portfolio Performance.
After a two-month-long
pilot to 10,000 RISS customer households, this tool is debuting to all
customers to help them determine the unrealized gain or loss of their
investments at a single glance. Customers can also view the total cost and
percentage gain/loss for stocks, mutual funds, and debt instruments.
"Previously,
there was no place on schwab.com where customers could go to see how they were
doing overall," said Loretta Ellison, a consultant with EB's Product
Development group. "So, they would go to places like Yahoo or Microsoft
Investor to find out. This is a big first step forward in allowing customers to
see how their investments are performing over time."
Customers can
customize their portfolio performance page as they like by rearranging columns
or adding new columns for such things as the bid and ask price or the 52-week
high or low.
Because the Portfolio
Performance Review screens might seem complex to novice investors, EB's Product
Development group decided to use pop-up windows to enhance the user experience.
"We didn't want
people to get lost," said Ellison. "Also by using the pop-up windows,
customers won't have to go back and forth to other screens."
Ellison credits the
Schwab employees who participated in the first pilot with helping to build the
final product.
"Our motto in
building this product was to build and learn, build and learn," said
Ellison. "Employees were great about telling us what worked and what they
wanted. They provided us with an internal customer view. They were like a giant
usability lab."
So what is next for
Portfolio Performance? Ellison is currently working on incorporating the ideas
that came out of the different pilots into a future release. Stay tuned for
details.
By Grant Faulkner
LORETechnology, L.L.C.
is a San Francisco Bay Area company providing electronic commerce consulting
services to the Financial Services Industry.